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What Women Want

What Women Want
by Mary Pomroy

THE RESULTS ARE IN! Arizona’s most avid female golfers have spoken and the results speak for themselves. By participating in this electronic survey program, members of the Arizona Women’s Golf Association across the state have evaluated their playing experiences through the GEM (Golf Endorsed by Members) program over the past year. This has allowed the AWGA to collect and compile data in their quest to find the most appealing golf courses in Arizona, from a woman’s perspective. The AWGA GEM program is truly a program that is endorsed by members, women members. The multitude of surveys completed, provides personal opinions and golf course evaluations on experiences playing a course, enabling the AWGA to objectively calculate direct data and select only the most highly graded courses which provided a great golf experience for women.

AWGA GEM Awards

These courses include private, semi-private, and public facilities. They represent those who had the most number of surveys submitted, and those that had the highest scores on those surveys. They represent the best experiences for women in the northern, central, and southern part of the state. In order to be included in a GEM survey, a golf course must have a current USGA women’s Course Rating for at least one tee.

Desert Mountain Club, Scottsdale, AZThe survey evaluates the golf course experience in the following areas:

• Customer Service: outside player assistance, golf shop, food and beverage
• Golf shop merchandise available for women; availability of various sizes & styles
• Club house facilities
• Menu selection in food and beverage outlets
• Practice facilities
• Availability and accessibility of restrooms, on and off the course
• Beauty of design and landscaping
• The golf course itself, course conditions included
• Playability, challenge and enjoyment of the golf course
• Overall value of the experience

The Highlands at Dove Mountain, Marana, AZThe GEM program is a unique, one of a kind, member endorsed initiative, consistent with the goals and objectives of the AWGA – To preserve, promote, and enhance the best interests and true spirit of the game of golf among women in Arizona.

What this means to the golf course and the golf professionals who operate them is an opportunity to attract the ever-growing market of women golfers… And their spouses, friends and children who may accompany them. It is a service provided by their existing female customer base to offer valuable feedback about what they like and what they thing can be done to enhance women’s playing experience at the golf course. Feedback that can consequently improve their product for all players.

Copper Canyon Golf Club, Mesa, AZCongratulations to the 2014 AWGA GEM Award winners!

2014 GEM DESIGNATED GOLF COURSES
In alphabetical order
Alta Mesa Golf Club (Mesa)
Cimmaron Golf Course (Surprise)
Copper Canyon Golf Club (Buckeye)
Desert Hills Golf Club (Green Valley)
Desert Mountain Club (Scottsdale)
Desert Springs Golf Club (Surprise)
Encanterra Country Club (Queen Creek)
Forest Highlands (Flagstaff)
Gallery Golf Club, The (Marana)
Granite Falls Golf Course (Surprise)
Haven Golf Course (Green Valley)
Highlands at Dove Mountain (Marana)
Omni Tucson National Golf Club (Tucson)
Poston Butte Golf Club (Florence)
Quail Creek Country Club (Green Valley)
Rio Verde Country Club (Rio Verde)
SaddleBrooke Country Club (Tucson)
Sedona Golf Resort (Sedona)
Superstition Mountain Golf Club (Superstition Mountain)
Tonto Verde Golf Club (Rio Verde)
Trilogy Golf Club @ Power Ranch (Gilbert)
Ventana Canyon GC (Tucson)
Whirlwind Golf Club (Chandler)

Photos: (1) Encanterra Country Club;(2) Desert Mountain Club; (3) Highlands at Dove Mountain; (4) Copper Canyon Golf Club

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